The goal of every Google Ads campaign is to help your business grow and thrive. There are certainly different stages throughout the funnel that impact that result, but the one most folks are familiar with is a conversion-focused campaign.
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Despite having conversion tracking features in place for two decades now, it’s still not a clear-cut science on which portion of your marketing efforts drove the actual conversion.
That’s where attribution models come into play.
We’re going to talk through the two key attribution models Google Ads uses to attribute performance to your campaigns and help you uncover which one is likely right for you.
